CollectID Transforms Into ZATAP

In a bold and revolutionary move, the leading "phygital" platform collectID officially announces its transformation into ZATAP it was first launched in September as the company's new app and consumer-facing brand. The strategic decision to completely change to ZATAP to support both business and end-consumer operations is a sign of the company's dedication to reshaping the consumer-brand interaction landscape, and bringing a new level of joy to its users by enabling seamless connectivity between digital and physical worlds.




David Geisser, CEO and co-founder of collectID is expressing his excitement about the company's development and says, "From our inception in the year 2018 to verify physical items in the digital realm, collectID has grown into something more profound. Today, we aim to build a brand which is a source of joy for consumers and resonates with our unique approach to creating 'phygital' products. This is possible because of our dedicated team and our partners, and we are looking forward to seeing the positive impact ZATAP will have on both users and businesses."



Businesses one tap away from Your Customers



The business's B2B operations continued to operate under the collectID name after announcing ZATAP in September, they will transition to operate within ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to offer a distinctive platform that allows brands to connect with their customers like never before. The technology ensures product authenticity and makes every product a compelling storyteller, forging stronger bonds with consumers.



The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, baboonseal7.bloggersdelight.dk Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users Strategy Consulting, Help with Content Production & Marketing Execution





ZATAP is poised to set the standard for phygital products in the market creating a future where products are not just authentic but also captivate. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP offers consumers an innovative experience. The app allows users to not only authenticate their products but also get absorbed in the distinct stories and experiences each product has to offer.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP bridges the gap between physical and digital worlds, providing customers with an immersive experience where customers are able to access unique content and offers as well as rewards and utilize their products in the digital dimension (i.e. videos games).




The Authentication System: The application boasts a cutting-edge authentication system that is based on ZATAP's proprietary technology. The system, which is powered by a combination of encrypted NFC tags as well as blockchain, provides the best security level available that is available, allowing users to verify whether they're buying genuine products with confidence.




Tickets: The products can be used to get tickets to events and special events, leveraging the potential of a product to gain access only.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines how consumers interact with their favorite brands. Their mission is to make people happy by connecting physical goods with the digital world providing a full-immersive physical experience for fans and consumers. ZATAP has offices in Switzerland in Switzerland and New York City, ZATAP is a partner for global companies including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.