CollectID Transforms Into ZATAP

In a bold and revolutionary move, leading "phygital" platform collectID officially announces its transition into ZATAP that was first launched in September as a brand new app and brand for consumers. This strategic shift to fully move to ZATAP for both its business and consumer operations reflects the company's commitment to changing the way consumers interact with brands landscape, and bringing a new level of joy for users with seamless connectivity between the digital and physical realms.




David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's evolution, stating, "From our inception in 2018 to authenticate physical products on the internet, collectID has grown into something much more substantial. The company's goal is to build a brand that delights users and matches our innovative approach to creating "phygital" products. This has been made possible because of our dedicated team and partners and we're looking forward to seeing the positive effects ZATAP has on users and businesses."



Businesses: One Tap Away from Your Customers



While the business's B2B operations continued to operate under the collectID name after announcing ZATAP on September 1, they will now be operating within the ZATAP Business under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to create a unique platform that allows brands to connect with their customers like never before. The technology assures authenticity of the product and turns every product into an engaging storyteller, creating stronger bonds with customers.



The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users and Strategy Consulting, as well as assistance with Content Production & Marketing Execution





ZATAP is poised to set the industry standard for phygital creating a future where the products don't just validate but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP provides consumers with an innovative experience. The application enables them to not just authenticate their products but also immerse themselves in the unique stories and experiences that each product provides.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP connects physical and digital worlds, offering users an immersive experience where customers have access to unique content and offers, and rewards, and also use their services in the virtual dimension (i.e. videos games).




The Authentication System: The application offers a revolutionary authentication system that is based on ZATAP's proprietary technology. The system, which is made up of encrypted NFC tags as well as blockchain, ensures the highest level of security in the marketplace that allows users to check whether they're buying genuine products with complete confidence.




Tickets: These products can be used to obtain tickets to events and special events, leveraging the potential of a product to gain access only.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their aim is to make people happy by bringing physical products into the digital realm, creating an immersive phygital experience for fans and consumers. ZATAP has the offices of Switzerland and New York City, ZATAP works with businesses globally including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.