CollectID Transforms Into ZATAP

In a bold and revolutionary move, the leading "phygital" platform collectID officially announces its evolution into ZATAP it was first announced in September as a brand new app and consumer-facing brand. This shift in strategy to fully change to ZATAP for both its business and consumer operations reflects the company's commitment to changing the way consumers interact with brands environment and providing unparalleled pleasure to its users by enabling seamless connectivity between digital and physical realms.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's evolution, stating, "From our inception in the year 2018 to verify physical items in the digital realm, collectID has grown into something more profound. Today, we aim to build a brand which delights consumers and resonates with our innovative approach to creating "phygital" products. This has been made achieved thanks to our committed team and partners, and we are looking forward to seeing the positive effects ZATAP will have on both businesses and end-users."



Businesses: One Tap Away from Your Customers



While the company's B2B operations continued under the collectID name following the announcement of ZATAP in September, they will change to operate under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to provide a unique platform for brands to engage with their customers like never before. This technology guarantees authenticity of products and transforms every product into a compelling storyteller, forging more powerful bonds with customers.



The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users and Strategy Consulting, as well as assistance with Content Production & Marketing Execution





ZATAP is poised to set the benchmark for phygital industry creating a future where products are not just authentic but also captivate. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP offers consumers an innovative experience. The app allows users to not just authenticate their products but also immerse themselves in the distinct stories and experiences each product has to offer.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP connects the digital and physical worlds, offering users an immersive experience, where users can unlock exclusive content, offers and rewards, and also use their services in the digital dimension (i.e. gaming on video).




The Authentication System: The application boasts a cutting-edge authentication system, leveraging ZATAP's proprietary technology. The system, which is made up with encrypted NFC tags as well as blockchain, guarantees the highest level of security that is available, allowing users to verify that they are authentic products without hesitation.




Tickets: The products can be used to obtain tickets for entry into venues or special events, using the potential of a product to gain access only.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their goal is to delight customers by connecting physical goods with the digital realm and delivering a truly immersive physical experience for both fans and consumers. ZATAP has offices in Switzerland as well as New York City, ZATAP works with businesses globally like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, http://lamsn.com/home.php?mod=space&uid=356610 AS Monaco, and the Nashville Predators from the NHL.