CollectID Transforms Into ZATAP

In a bold, transformative move, leading "phygital" platform collectID officially announces its transformation into ZATAP, which was first announced in September as a brand new app and brand for consumers. This shift in strategy to fully transition into ZATAP for both its consumer and business operations reflects the company's commitment to reshaping the consumer-brand interaction landscape and bringing unparalleled joy to its users by enabling seamless connectivity between physical and digital realms.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's growth in a statement that reads, "From our inception in 2018 to authenticate physical products within the digital world, collectID has grown into something more profound. The company's goal is to build a brand which brings joy to users and matches our creative approach to developing 'phygital' products. This journey has been achieved thanks to our committed team and partners We are eager to see the positive impact ZATAP can have on both the business and the end-users."



Businesses one tap away from Your Customers



The business's B2B operations continued to operate under the collectID name, following the announcement of ZATAP in September, they will now be operating within ZATAP Business. ZATAP Business umbrella. This transition reinforces ZATAP's commitment to offer a distinctive platform for brands to interact with their consumers like never before. The technology ensures product authenticity and makes every product an engaging storyteller, creating stronger bonds with consumers.



The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users and Strategy Consulting, as well as assistance with Content Production and Marketing Execution





ZATAP is poised to set the industry standard for phygital, shaping a future where products are not just authentic but also attract. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP gives consumers a revolutionary experience. ZATAP allows them to not only authenticate the products they purchase but also get absorbed in the stories and experiences that each product provides.



Features of Owning a ZATAP Product:



Digital Meets Physical: ZATAP connects physical and digital worlds, offering users an immersive experience, where users have access to exclusive content, offers as well as rewards and utilize their services in the physical dimension (i.e. gaming on video).




Authentication System: The app boasts a cutting-edge authentication system, leveraging ZATAP's exclusive technology. This system, powered by a combination of secure NFC tags and blockchain, ensures the highest level of security in the marketplace and allows users to confirm the authenticity of their merchandise without hesitation.




Tickets: These products can be used as tickets to events and other special events, making use of the power of a product for exclusive access.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact with their favorite brands. Their aim is to create a positive experience for people by bringing physical products into the digital realm and delivering a truly immersive physical experience for both fans and www.pinterest.com consumers. With headquarters in Switzerland as well as New York City, ZATAP collaborates with companies around the world including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.