CollectID Transforms Into ZATAP

In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP it was first launched in September of this year as the company's brand-new app and brand for consumers. The strategic decision to completely move to ZATAP in both consumer and business operations underscores the company's commitment to changing the way consumers interact with brands landscape, and bringing a new level of joy to its users by enabling seamless connectivity between digital and physical realms.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's growth and says, "From our inception in 2018 to authenticate physical products on the internet, collectID has grown into something more profound. We are now working to create a brand that brings joy to users and matches our innovative approach to creating 'phygital' products. This is possible thanks to our dedicated team and our partners and we're excited to witness the positive impact ZATAP will have on both the business and the end-users."



Businesses one tap away from Your Customers



While the ZATAP's B2B operations continued under the collectID name after announcing ZATAP on September 1, they are now set to change to operate within the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to provide a unique platform for brands to engage with their customers like never before. The technology ensures product authenticity and makes every product a compelling storyteller, forging more powerful bonds with customers.



The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution





ZATAP is poised to set the benchmark for phygital industry creating a future where products are not just authentic but also excite. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP provides consumers with a revolutionary experience. ZATAP allows them to not only authenticate their products but also immerse themselves in the distinct stories and experiences each product offers.



Features of Owning a ZATAP Product:



Digital Meets Physical: ZATAP is a bridge between physical and digital worlds, offering users an immersive experience, where users can unlock special content, deals, as well as rewards and utilize their products in a physical dimension (i.e. video games).




Authentication System: The app has a state-of-the-art authentication method that utilizes ZATAP's exclusive technology. This system, powered by a combination of encrypted NFC tags and blockchain provides the best security level available in the marketplace and allows users to confirm that they are authentic goods with confidence.




Tickets: These products can be used to get tickets for entry into venues or special events, using the potential of a product for access to exclusive events.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their mission is to make people happy by bringing physical products into the digital dimension and http://ok-foto.com/user/sarahnode7/ delivering a truly immersive physical experience for both fans and consumers. With offices in Switzerland and New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.