CollectID Transforms Into ZATAP

In a bold and revolutionary move, the leading "phygital" platform collectID officially announces its transformation into ZATAP it was first launched in September as a brand new app and consumer-facing brand. This shift in strategy to fully transition into ZATAP for both its business and end-consumer operations is a sign of the company's dedication to revolutionizing the brand-consumer interaction landscape, and bringing a new level of joy for users with seamless connectivity between physical and digital realms.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's growth, stating, "From our inception in 2018 to authenticate physical products in the digital realm, collectID has grown into something far more significant. We are now working to build a brand which brings joy to consumers and resonates with our innovative approach to creating physical products. This has been made possible because of our dedicated team and our partners, and we are eager to see the positive impact ZATAP can have on users and businesses."



Businesses one tap away from Your Customers



While the company's B2B operations continued under the collectID name following the announcement of ZATAP on September 1, they will transition to operate under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to create a unique platform that allows brands to connect with their customers in a way they have never before. The technology assures authenticity of the product and turns every product into a compelling storyteller, forging more powerful bonds with customers.



The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users and Strategy Consulting, as well as assistance in Content Production and Marketing Execution





ZATAP is set to establish the industry standard for phygital, shaping a future where products not only authenticate but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP gives consumers an innovative experience. The application enables them to not only authenticate the products they purchase but also immerse themselves in the stories and experiences that each product offers.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP bridges the gap between the physical and digital worlds by providing users with an immersive experience in which customers are able to access unique content and offers, and rewards, and also use their products in a digital dimension (i.e. videos games).




Authentication System: The app boasts a cutting-edge authentication system that is based on ZATAP's proprietary technology. The system, which is made up with encrypted NFC tags as well as blockchain, ensures the highest level of security on the market and allows users to confirm the authenticity of their goods with complete confidence.




Tickets: The products can be used to get tickets to events and other special events, making use of the power of a product for access to exclusive events.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their goal is to make people happy by connecting physical goods with the digital realm, creating an immersive phygital experience for consumers and fans. With headquarters in Switzerland in Switzerland and New York City, ZATAP collaborates with companies around the world including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.