CollectID Transforms Into ZATAP

In a bold and transformative move, the leading "phygital" platform collectID officially announces its transition into ZATAP that was first announced in September of this year as the company's brand-new app and brand for consumers. This strategic shift to fully change to ZATAP for both its business and consumer operations is a sign of the company's dedication to reshaping the consumer-brand interaction landscape and bringing unparalleled joy for users with seamless integration between the digital and physical realms.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement about the company's development and says, "From our inception in the year 2018 to verify physical items in the digital realm, collectID has grown into something far more significant. Today, we aim to create a brand that delights consumers and resonates with our creative approach to developing 'phygital' products. This has been made possible because of our dedicated team and partners We are eager to see the positive impact ZATAP has on both the business and the end-users."



Businesses one tap away from Your Customers



While the business's B2B operations continued to operate under the collectID name following the announcement of ZATAP on September 1, they will now transition to operate under ZATAP Business. ZATAP Business umbrella. This shift demonstrates ZATAP's determination to create a unique platform for brands to interact with their customers like never before. This technology guarantees authenticity of products and makes every product an engaging storyteller, creating more powerful bonds with customers.



The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution





ZATAP is set to establish the industry standard for phygital, shaping a future where the products don't just validate but also attract. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP gives consumers a revolutionary experience. The application enables them to not only authenticate the products they purchase but also immerse themselves in the distinct stories and experiences each product offers.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP bridges the gap between the digital and physical worlds, offering users an immersive experience in which customers are able to access special content, deals, and rewards, and also use their services in the physical dimension (i.e. videos games).




Authentication System: The app offers a revolutionary authentication method that utilizes ZATAP's exclusive technology. This system, powered by a combination of encrypted NFC tags, and Blockchain, provides the best security available that is available and allows users to confirm that they are authentic merchandise with complete confidence.




Tickets: These products can be used as an entry ticket to venues and special events, leveraging the power of a product for exclusive access.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact to their favourite brands. Their aim is to create a positive experience for people by connecting physical products with the digital dimension and delivering a truly immersive physical experience for both fans and consumers. ZATAP has the offices of Switzerland as well as New York City, ZATAP is a partner for global companies such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.