CollectID Transforms Into ZATAP

In a bold, transformative move, the leading "phygital" platform collectID officially announces its transition into ZATAP that was first introduced in September as the company's new app and consumer-facing brand. The strategic decision to completely move to ZATAP for both its consumer and business operations is a sign of the company's dedication to revolutionizing the brand-consumer interaction environment and providing unparalleled pleasure for users with seamless connectivity between digital and physical realms.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement about the company's development in a statement that reads, "From our inception in 2018 to authenticate physical products in the digital realm, collectID has grown into something far more significant. We are now working to create a brand that delights customers and is a reflection of our unique approach to creating physical products. This has been made possible because of our dedicated team and partners We are eager to see the positive impact ZATAP has on the business and the end-users."



Businesses: One Tap Away from Your Customers



While the ZATAP's B2B operations continued to operate under the collectID name after announcing ZATAP in September, they will now be operating within the ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to offer a distinctive platform for brands to engage with their customers like never before. The technology assures authenticity of the product and turns every product into an engaging storyteller, https://thegadgetflow.com/user/hermanpiper096 creating stronger bonds with customers.



The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution





ZATAP is poised to set the industry standard for phygital, shaping a future where the products don't just validate but also attract. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP offers consumers a revolutionary experience. The app allows users to not just authenticate their products but also immerse themselves in the stories and experiences that each product has to offer.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP bridges the gap between physical and digital worlds, offering users an immersive experience, where users are able to access special content, deals as well as rewards and utilize their products in a digital dimension (i.e. gaming on video).




The Authentication System: The application has a state-of-the-art authentication system, leveraging ZATAP's proprietary technology. The system, which is built on a combination of secure NFC tags and blockchain ensures the highest level of security in the marketplace that allows users to check whether they're buying genuine merchandise with confidence.




Tickets: These products can be used as tickets for entry into venues and other special events, making use of the potential of a product for access to exclusive events.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their mission is to create a positive experience for people by bringing physical products into the digital realm, creating an immersive phygital experience for consumers and fans. With headquarters in Switzerland in Switzerland and New York City, ZATAP collaborates with companies around the world like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.