CollectID Evolves Into ZATAP
In a bold, transformative move, leading "phygital" platform collectID officially announces its transformation into ZATAP, which was first announced in September as a brand new app and consumer-facing brand. This shift in strategy to fully change to ZATAP to support both consumer and business operations reflects the company's commitment to reshaping the consumer-brand interaction landscape, and bringing a new level of joy to users through seamless connectivity between digital and physical worlds.
David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's growth in a statement that reads, "From our inception in the year 2018 to verify physical items in the digital realm, collectID has grown into something much more substantial. Today, we aim to build a brand which is a source of joy for consumers and resonates with our innovative approach to creating physical products. This is possible because of our dedicated team and partners and we're looking forward to seeing the positive impact ZATAP will have on both users and businesses."
Businesses one tap away from Your Customers
The business's B2B operations continued under the collectID name following the announcement of ZATAP on September 1, they are now set to be operating as part of the ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to provide a unique platform for brands to interact with their consumers like never before. This technology guarantees authenticity of products and makes every product a compelling storyteller, forging more powerful bonds with customers.
The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services including Customer Support for End Users and Strategy Consulting, as well as assistance with Content Production and thegadgetflow.com Marketing Execution
ZATAP is set to establish the benchmark for phygital industry and is paving the way for a future in which products not only authenticate but also excite. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers Just One Tap Away From the ZATAP Experience
ZATAP offers consumers an innovative experience. ZATAP allows them to not just authenticate their products but also get absorbed in the distinct stories and experiences each product has to offer.
Features of Owning a ZATAP Product:
Digital Meets Physical ZATAP connects the digital and physical worlds, offering users an immersive experience, where users can unlock exclusive content, offers, as well as rewards and utilize their products in the virtual dimension (i.e. video games).
Authentication System: The app offers a revolutionary authentication method that utilizes ZATAP's exclusive technology. The system, which is built on a combination with encrypted NFC tags, and Blockchain guarantees the highest level of security on the market that allows users to check the authenticity of their goods with complete confidence.
Tickets: The products can be used to get tickets for entry into venues and special events, leveraging the potential of a product for access to exclusive events.
About ZATAP
ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their goal is to make people happy by connecting physical goods with the digital dimension, creating an immersive phygital experience for consumers and fans. With offices in Switzerland in Switzerland and New York City, ZATAP collaborates with companies around the world including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.