CollectID Evolves Into ZATAP
In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its transformation into ZATAP, which was first launched in September as the company's new app and brand for consumers. This shift in strategy to fully transition into ZATAP to support both business and end-consumer operations underscores the company's commitment to revolutionizing the brand-consumer interaction landscape, and bringing a new level of joy to users through seamless connectivity between the digital and physical worlds.
David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's growth and says, "From our inception in 2018 to authenticate physical products within the digital world, collectID has grown into something far more significant. We are now working to build a brand which delights users and matches our creative approach to developing 'phygital' products. This has been made possible because of our dedicated team and partners We are eager to see the positive impact ZATAP can have on users and businesses."
Businesses Just One Tap Away From Your Customers
The business's B2B operations continued to operate under the collectID name after announcing ZATAP at the end of September, these operations are now set to be operating under the ZATAP Business brand. The change demonstrates ZATAP's desire to offer a distinctive platform for brands to interact with their customers in a way they have never before. This technology guarantees authenticity of products and makes every product an intriguing storyteller, thereby creating stronger bonds with customers.
The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:
Content Management System: Dynamically Add Content, Run Campaigns
Data & Insights: CRM to Track Product Interactions and User Engagement
Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
Support Services: Customer Support for End Users Strategy Consulting, Help with Content Production & Marketing Execution
ZATAP is set to establish the standard for phygital products in the market creating a future where the products don't just validate but also attract. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."
Consumers: One Tap Away from the ZATAP Experience
ZATAP gives consumers an innovative experience. The app allows users to not only authenticate the products they purchase but also to immerse themselves in the stories and experiences that each product has to offer.
Features of Owning a ZATAP Product:
Digital Meets Physical ZATAP bridges the gap between the digital and physical worlds by providing users with an immersive experience in which customers are able to access exclusive content, offers as well as rewards and utilize their products in the digital dimension (i.e. videos games).
Authentication System: The app boasts a cutting-edge authentication system that is based on ZATAP's own proprietary technology. This system, powered by a combination of secure NFC tags and blockchain, guarantees the highest level of security that is available that allows users to check whether they're buying genuine products with confidence.
Tickets: qiziqarli.net The products can be used as tickets for entry into venues or special events, using the potential of a product for access to exclusive events.
About ZATAP
ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their mission is to create a positive experience for people by connecting physical goods with the digital dimension providing a full-immersive physical experience for both fans and consumers. ZATAP has offices in Switzerland and New York City, ZATAP works with businesses globally including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.