CollectID Evolves Into ZATAP

In a bold and revolutionary move, the leading "phygital" platform collectID officially announces its transformation into ZATAP it was first launched in September of this year as the company's brand-new app and brand for consumers. This strategic shift to fully transition into ZATAP for both its business and consumer operations is a sign of the company's dedication to revolutionizing the brand-consumer interaction environment and providing unparalleled pleasure to users through seamless connectivity between the digital and physical worlds.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's growth in a statement that reads, "From our inception in the year 2018 to verify physical items within the digital world, collectID has grown into something more profound. We are now working to create a brand that delights consumers and resonates with our unique approach to creating "phygital" products. This is achieved thanks to our committed team and partners We are eager to see the positive impact ZATAP will have on businesses and end-users."



Businesses: One Tap Away from Your Customers



The company's B2B operations continued under the collectID name after announcing ZATAP on September 1, they will change to operate within the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to create a unique platform that allows brands to connect with their customers like never before. The technology ensures product authenticity and transforms every product into an engaging storyteller, creating more powerful bonds with customers.



The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users Strategy Consulting, Help in Content Production and Marketing Execution





ZATAP is set to establish the benchmark for phygital industry, shaping a future where products not only authenticate but also excite. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP provides consumers with an innovative experience. ZATAP allows them to not only authenticate their products but also get absorbed in the stories and experiences that each product provides.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP bridges the gap between the physical and digital worlds by providing users with an immersive experience in which customers have access to special content, deals, as well as rewards and utilize their products in a physical dimension (i.e. video games).




Authentication System: The app boasts a cutting-edge authentication method that utilizes ZATAP's exclusive technology. The system, which is powered by a combination with encrypted NFC tags, and Blockchain provides the best security level available on the market and allows users to confirm the authenticity of their products with confidence.




Tickets: The products can be used to obtain tickets for entry into venues and other special events, making use of the power of a ticket for access to exclusive events.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their aim is to delight customers by connecting physical goods with the digital dimension and delivering a truly immersive physical experience for both fans and consumers. ZATAP has the offices of Switzerland in Switzerland and New York City, ZATAP collaborates with companies around the world such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.