CollectID Evolves Into ZATAP

In a bold, transformative move, leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first launched in September of this year as the company's brand-new app and consumer-facing brand. This shift in strategy to fully move to ZATAP to support both business and consumer operations underscores the company's commitment to reshaping the consumer-brand interaction landscape, and bringing a new level of joy for users with seamless connectivity between digital and physical worlds.




David Geisser, CEO and co-founder of collectID is expressing his excitement about the company's development in a statement that reads, "From our inception in the year 2018 to verify physical items on the internet, collectID has grown into something more profound. We are now working to create a brand that brings joy to users and matches our creative approach to developing physical products. This has been made possible because of our dedicated team and partners and we're eager to see the positive impact ZATAP will have on users and businesses."



Businesses: One Tap Away from Your Customers



While the business's B2B operations continued under the collectID name after announcing ZATAP on September 1, they are now set to be operating under the ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to provide a unique platform for brands to engage with their consumers like never before. The technology assures authenticity of the product and makes every product an engaging storyteller, creating more powerful bonds with customers.



The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution





ZATAP is poised to set the benchmark for phygital industry and is paving the way for a future in which products not only authenticate but also captivate. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP provides consumers with an experience that is revolutionary. The app allows users to not just authenticate their products but also get absorbed in the unique stories and experiences each product offers.



Features of Owning a ZATAP Product:



Digital Meets Physical: ZATAP bridges the gap between the digital and physical worlds by providing users with an immersive experience where customers are able to access special content, deals and rewards and use their products in a digital dimension (i.e. videos games).




Authentication System: The app has a state-of-the-art authentication system that is based on ZATAP's own proprietary technology. The system, which is powered by a combination of encrypted NFC tags as well as blockchain guarantees the highest security available that is available that allows users to check the authenticity of their products with complete confidence.




Tickets: The products can be used to obtain tickets to events and other special events, making use of the power of a product to gain access only.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact to their favourite brands. Their aim is to make people happy by connecting physical goods with the digital dimension and delivering a truly immersive physical experience for consumers and fans. With the offices of Switzerland as well as New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.