CollectID Evolves Into ZATAP

In a bold and revolutionary move, the world's leading "phygital" platform collectID officially announces its transformation into ZATAP that was first introduced in September as a brand new app and brand for consumers. This shift in strategy to fully change to ZATAP to support both business and consumer operations reflects the company's commitment to revolutionizing the brand-consumer interaction landscape and bringing unparalleled joy to its users by enabling seamless connectivity between the digital and physical worlds.




David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's growth in a statement that reads, "From our inception in the year 2018 to verify physical items within the digital world, collectID has grown into something more profound. We are now working to create a brand that delights consumers and resonates with our unique approach to creating physical products. This journey has been possible because of our dedicated team and partners and we're looking forward to seeing the positive effects ZATAP has on businesses and end-users."



Businesses: One Tap Away from Your Customers



While the ZATAP's B2B operations continued under the collectID name, following the announcement of ZATAP on September 1, they are now set to change to operate under ZATAP Business. ZATAP Business brand. This transition reinforces ZATAP's commitment to create a unique platform that allows brands to connect with their consumers like never before. This technology guarantees authenticity of products and transforms every product into an engaging storyteller, creating stronger bonds with consumers.



The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: www.tcythg.edu.vn Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution





ZATAP is set to establish the benchmark for phygital industry and is paving the way for a future in which products not only authenticate but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP offers consumers an innovative experience. The application enables them to not only authenticate the products they purchase but also get absorbed in the distinct stories and experiences that each product provides.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP bridges the gap between physical and digital worlds, providing customers with an immersive experience in which customers have access to special content, deals, and rewards and use their services in the digital dimension (i.e. gaming on video).




Authentication System: The app boasts a cutting-edge authentication method that utilizes ZATAP's own proprietary technology. This system, built on a combination of secure NFC tags, and Blockchain, ensures the highest security level available on the market, allowing users to verify whether they're buying genuine products with complete confidence.




Ticketing: Products may be used as tickets for entry into venues and other special events, making use of the potential of a product for access to exclusive events.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their aim is to delight customers by bringing physical products into the digital world, creating an immersive phygital experience for both fans and consumers. With offices in Switzerland in Switzerland and New York City, ZATAP is a partner for global companies including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.