CollectID Evolves Into ZATAP

In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP that was first announced in September as a brand new app and consumer-facing brand. This shift in strategy to fully move to ZATAP for both its business and end-consumer operations reflects the company's commitment to changing the way consumers interact with brands environment and providing unparalleled pleasure for users with seamless connectivity between physical and digital realms.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's evolution, stating, "From our inception in 2018, to authenticate physical goods in the digital realm, collectID has grown into something more profound. Today, we aim to build a brand that delights customers and is a reflection of our creative approach to developing "phygital" products. This is possible thanks to our dedicated team and partners and we're eager to see the positive effects ZATAP has on users and businesses."



Businesses: One Tap Away from Your Customers



The ZATAP's B2B operations continued under the collectID name following the announcement of ZATAP in September, they will now transition to operate within the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to create a unique platform for brands to engage with their customers in a way they have never before. The technology ensures product authenticity and turns every product into a compelling storyteller, forging stronger bonds with consumers.



The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution





ZATAP is poised to set the standard for phygital products in the market creating a future where products are not just authentic but also captivate. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP offers consumers an experience that is revolutionary. The application enables them to not only authenticate the products they purchase but also immerse themselves in the unique stories and experiences that each product offers.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP is a bridge between the digital and physical worlds, providing customers with an immersive experience where customers have access to special content, deals as well as rewards and utilize their products in the virtual dimension (i.e. videos games).




The Authentication System: The application boasts a cutting-edge authentication method that utilizes ZATAP's proprietary technology. The system, which is made up with encrypted NFC tags and blockchain, guarantees the highest security level available in the marketplace that allows users to check the authenticity of their products with complete confidence.




Tickets: The products can be used to obtain tickets to events or special events, using the potential of a product for access to exclusive events.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact with their favorite brands. Their aim is to make people happy by connecting physical goods with the digital realm providing a full-immersive physical experience for both fans and consumers. With headquarters in Switzerland and New York City, ZATAP works with businesses globally like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.