CollectID Evolves Into ZATAP

In a bold, transformative move, leading "phygital" platform collectID officially announces its evolution into ZATAP that was first announced in September as the company's new app and consumer-facing brand. The strategic decision to completely move to ZATAP in both consumer and business operations is a sign of the company's dedication to revolutionizing the brand-consumer interaction environment and providing unparalleled pleasure for users with seamless connectivity between the digital and physical worlds.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's growth, stating, "From our inception in 2018 to authenticate physical products on the internet, collectID has grown into something much more substantial. The company's goal is to build a brand which delights consumers and resonates with our creative approach to developing "phygital" products. This journey has been possible thanks to our dedicated team and partners, and we are excited to witness the positive effects ZATAP has on both users and businesses."



Businesses one tap away from Your Customers



The company's B2B operations continued under the collectID name after announcing ZATAP at the end of September, these operations will now transition to operate as part of ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to offer a distinctive platform for brands to interact with their customers like never before. This technology guarantees authenticity of products and transforms every product into an intriguing storyteller, thereby creating more powerful bonds with customers.



The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution





ZATAP is set to establish the standard for phygital products in the market and is paving the way for a future in which products not only authenticate but also captivate. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP gives consumers a revolutionary experience. ZATAP allows them to not just authenticate their products but also to immerse themselves in the distinct stories and experiences that each product provides.



Features of Owning a ZATAP Product:



Digital Meets Physical: ZATAP is a bridge between physical and digital worlds, providing customers with an immersive experience, where users can unlock special content, deals, as well as rewards and utilize their products in the physical dimension (i.e. gaming on video).




Authentication System: The app boasts a cutting-edge authentication method that utilizes ZATAP's own proprietary technology. This system, built on a combination of secure NFC tags and blockchain, ensures the highest security level available on the market and allows users to confirm whether they're buying genuine products without hesitation.




Tickets: The products can be used to obtain tickets for entry into venues and special events, leveraging the power of a product for exclusive access.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact with their favorite brands. Their mission is to make people happy by bringing physical products into the digital world, creating an immersive phygital experience for fans and consumers. ZATAP has the offices of Switzerland and New York City, ZATAP is a partner for global companies such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.