CollectID Evolves Into ZATAP

In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first introduced in September as the company's new app and brand for consumers. This shift in strategy to fully change to ZATAP for both its consumer and business operations underscores the company's commitment to revolutionizing the brand-consumer interaction landscape and bringing unparalleled joy for users with seamless connectivity between digital and physical worlds.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's growth in a statement that reads, "From our inception in the year 2018 to verify physical items on the internet, collectID has grown into something much more substantial. The company's goal is to create a brand that brings joy to consumers and resonates with our creative approach to developing physical products. This has been made achieved thanks to our committed team and partners, and we are eager to see the positive effects ZATAP has on both users and businesses."



Businesses one tap away from Your Customers



The business's B2B operations continued under the collectID name following the announcement of ZATAP at the end of September, these operations will now be operating as part of the ZATAP Business brand. This transition reinforces ZATAP's commitment to create a unique platform that allows brands to connect with their customers in a way they have never before. The technology assures authenticity of the product and makes every product an intriguing storyteller, thereby creating stronger bonds with customers.



The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users and Strategy Consulting, as well as assistance in Content Production and Marketing Execution





ZATAP is set to establish the industry standard for phygital creating a future where products are not just authentic but also attract. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP offers consumers an experience that is revolutionary. The application enables them to not just authenticate their products but also get absorbed in the unique stories and experiences that each product offers.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP bridges the gap between the physical and digital worlds by providing users with an immersive experience in which customers can unlock exclusive content, offers, and rewards and use their products in the physical dimension (i.e. videos games).




The Authentication System: The application offers a revolutionary authentication method that utilizes ZATAP's own proprietary technology. This system, made up with encrypted NFC tags as well as blockchain ensures the highest security level available that is available that allows users to check the authenticity of their goods with complete confidence.




Tickets: The products can be used to get tickets to events and other special events, making use of the power of a product for exclusive access.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines how consumers interact with their favorite brands. Their goal is to delight customers by connecting physical goods with the digital dimension, creating an immersive phygital experience for consumers and fans. ZATAP has offices in Switzerland as well as New York City, ZATAP is a partner for global companies like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.