CollectID Evolves Into ZATAP

In a bold, transformative move, the world's leading "phygital" platform collectID officially announces its evolution into ZATAP it was first launched in September as a brand new app and brand for consumers. The strategic decision to completely change to ZATAP for both its business and end-consumer operations underscores the company's commitment to changing the way consumers interact with brands landscape, and bringing a new level of joy for users with seamless connectivity between the physical and digital realms.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement for the company's growth and says, "From our inception in 2018, to authenticate physical goods in the digital realm, collectID has grown into something more profound. The company's goal is to build a brand which is a source of joy for customers and is a reflection of our innovative approach to creating physical products. This has been made possible because of our dedicated team and our partners and we're excited to witness the positive effects ZATAP will have on both businesses and end-users."



Businesses: One Tap Away from Your Customers



The business's B2B operations continued under the collectID name, following the announcement of ZATAP on September 1, they are now set to be operating as part of ZATAP Business. ZATAP Business umbrella. This shift demonstrates ZATAP's determination to provide a unique platform for brands to engage with their customers in a way they have never before. The technology assures authenticity of the product and makes every product a compelling storyteller, forging more powerful bonds with customers.



The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users, Strategy Consulting, Assistance in Content Production and Marketing Execution





ZATAP is set to establish the industry standard for phygital, shaping a future where products are not just authentic but also attract. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP provides consumers with an innovative experience. The app allows users to not only authenticate the products they purchase but also get absorbed in the stories and experiences each product provides.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP bridges the gap between the physical and digital worlds, offering users an immersive experience where customers can unlock exclusive content, offers as well as rewards and utilize their products in the digital dimension (i.e. video games).




The Authentication System: https://www.kg69.com/home.php?mod=space&uid=70185 The application has a state-of-the-art authentication system that is based on ZATAP's own proprietary technology. The system, which is built on a combination of secure NFC tags, and Blockchain guarantees the highest security level available in the marketplace that allows users to check whether they're buying genuine merchandise without hesitation.




Ticketing: Products may be used to get an entry ticket to venues or special events, using the power of a ticket for access to exclusive events.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact to their favourite brands. Their mission is to delight customers by connecting physical goods with the digital realm and delivering a truly immersive physical experience for consumers and fans. With headquarters in Switzerland as well as New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.