CollectID Evolves Into ZATAP

In a bold and transformative move, leading "phygital" platform collectID officially announces its evolution into ZATAP, which was first launched in September as the company's new app and brand for consumers. This strategic shift to fully move to ZATAP for both its business and end-consumer operations reflects the company's commitment to changing the way consumers interact with brands landscape, and bringing a new level of joy for users with seamless connectivity between the digital and physical worlds.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's evolution and says, "From our inception in the year 2018 to verify physical items on the internet, collectID has grown into something much more substantial. We are now working to create a brand that delights users and matches our unique approach to creating "phygital" products. This is possible because of our dedicated team and our partners and we're eager to see the positive impact ZATAP has on the business and the end-users."



Businesses: One Tap Away from Your Customers



The company's B2B operations continued to operate under the collectID name following the announcement of ZATAP in September, they are now set to transition to operate under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to create a unique platform for brands to engage with their customers in a way they have never before. The technology assures authenticity of the product and transforms every product into an engaging storyteller, creating stronger bonds with consumers.



The main component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: https://www.multichain.com/qa/index.php?qa=user&qa_1=markjaw5 Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution





ZATAP is poised to set the industry standard for phygital creating a future where products are not just authentic but also excite. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP provides consumers with a revolutionary experience. ZATAP allows them to not just authenticate their products but also to immerse themselves in the stories and experiences each product has to offer.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP bridges the gap between the digital and physical worlds by providing users with an immersive experience, where users have access to unique content and offers, and rewards and use their products in a virtual dimension (i.e. videos games).




The Authentication System: The application offers a revolutionary authentication system, leveraging ZATAP's proprietary technology. This system, made up of encrypted NFC tags, and Blockchain, ensures the highest security available in the marketplace that allows users to check that they are authentic goods without hesitation.




Tickets: The products can be used as tickets for entry into venues and other special events, making use of the potential of a product for access to exclusive events.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact with their favorite brands. Their mission is to create a positive experience for people by bringing physical products into the digital realm providing a full-immersive physical experience for both fans and consumers. With headquarters in Switzerland in Switzerland and New York City, ZATAP is a partner for global companies like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.