CollectID Evolves Into ZATAP

In a bold and transformative move, leading "phygital" platform collectID officially announces its transformation into ZATAP it was first introduced in September as a brand new app and brand for consumers. This strategic shift to fully transition into ZATAP in both consumer and business operations reflects the company's commitment to reshaping the consumer-brand interaction landscape, and bringing a new level of joy to users through seamless integration between the digital and physical realms.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement about the company's development in a statement that reads, "From our inception in the year 2018 to verify physical items within the digital world, collectID has grown into something far more significant. We are now working to build a brand which is a source of joy for customers and is a reflection of our innovative approach to creating 'phygital' products. This has been made possible thanks to our dedicated team and partners and we're eager to see the positive effects ZATAP will have on both users and businesses."



Businesses Just One Tap Away From Your Customers



The ZATAP's B2B operations continued to operate under the collectID name following the announcement of ZATAP on September 1, they will now transition to operate as part of the ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to offer a distinctive platform for brands to interact with their consumers like never before. The technology ensures product authenticity and transforms every product into an engaging storyteller, creating stronger bonds with consumers.



The major part that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution





ZATAP is set to establish the industry standard for phygital, shaping a future where products are not just authentic but also excite. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP offers consumers an experience that is revolutionary. The application enables them to not only authenticate their products but also get absorbed in the stories and experiences each product provides.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP is a bridge between the digital and physical worlds, providing customers with an immersive experience where customers are able to access unique content and offers, and rewards and use their products in a virtual dimension (i.e. videos games).




The Authentication System: The application has a state-of-the-art authentication method that utilizes ZATAP's proprietary technology. This system, powered by a combination of secure NFC tags and blockchain, ensures the highest security available in the marketplace, allowing users to verify that they are authentic merchandise with confidence.




Tickets: The products can be used as tickets for http://anantsoch.com/members/treespade7/activity/536169/ entry into venues or special events, using the power of a product to gain access only.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their mission is to create a positive experience for people by connecting physical products with the digital dimension providing a full-immersive physical experience for consumers and fans. With the offices of Switzerland and New York City, ZATAP collaborates with companies around the world including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.