CollectID Evolves Into ZATAP

In a bold and transformative move, the leading "phygital" platform collectID officially announces its transition into ZATAP, which was first introduced in September as a brand new app and consumer-facing brand. The strategic decision to completely transition into ZATAP in both business and end-consumer operations reflects the company's commitment to revolutionizing the brand-consumer interaction environment and providing unparalleled pleasure for users with seamless connectivity between digital and physical realms.




David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement about the company's development, stating, "From our inception in the year 2018 to verify physical items on the internet, collectID has grown into something far more significant. The company's goal is to create a brand that is a source of joy for users and matches our creative approach to developing "phygital" products. This journey has been achieved thanks to our committed team and partners We are looking forward to seeing the positive effects ZATAP has on both users and businesses."



Businesses Just One Tap Away From Your Customers



The business's B2B operations continued to operate under the collectID name after announcing ZATAP at the end of September, these operations will change to operate under the ZATAP Business brand. The change demonstrates ZATAP's desire to provide a unique platform for brands to engage with their consumers like never before. This technology guarantees authenticity of products and transforms every product into an engaging storyteller, creating more powerful bonds with customers.



The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: uchkombinat.com.ua Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution





ZATAP is poised to set the standard for phygital products in the market, shaping a future where products not only authenticate but also excite. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP provides consumers with an experience that is revolutionary. The application enables them to not just authenticate their products but also to immerse themselves in the unique stories and experiences each product offers.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP connects the digital and physical worlds, offering users an immersive experience, where users can unlock exclusive content, offers, and rewards and use their products in the digital dimension (i.e. gaming on video).




The Authentication System: The application has a state-of-the-art authentication system, leveraging ZATAP's proprietary technology. The system, which is powered by a combination with encrypted NFC tags as well as blockchain, provides the best security level available that is available that allows users to check whether they're buying genuine goods with confidence.




Ticketing: Products may be used to obtain tickets to events and special events, leveraging the potential of a product to gain access only.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect with their favorite brands. Their mission is to delight customers by bringing physical products into the digital realm providing a full-immersive physical experience for both fans and consumers. ZATAP has headquarters in Switzerland as well as New York City, ZATAP collaborates with companies around the world such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.