CollectID Evolves Into ZATAP

In a bold and transformative move, the leading "phygital" platform collectID officially announces its transition into ZATAP, which was first introduced in September as the company's new app and consumer-facing brand. This strategic shift to fully transition into ZATAP for both its business and consumer operations reflects the company's commitment to reshaping the consumer-brand interaction landscape, and bringing a new level of joy for users with seamless connectivity between the digital and physical worlds.




David Geisser, CEO and co-founder of collectID David Geisser, https://www.instapaper.com/p/churchwater1 co-founder and CEO of collectID, expresses his excitement for the company's evolution and says, "From our inception in 2018 to authenticate physical products in the digital realm, collectID has grown into something much more substantial. Today, we aim to build a brand which brings joy to consumers and resonates with our creative approach to developing physical products. This journey has been possible thanks to our dedicated team and our partners We are looking forward to seeing the positive impact ZATAP has on the business and the end-users."



Businesses: One Tap Away from Your Customers



The company's B2B operations continued under the collectID name, following the announcement of ZATAP at the end of September, these operations will change to operate under ZATAP Business. ZATAP Business brand. This transition reinforces ZATAP's commitment to offer a distinctive platform that allows brands to connect with their customers in a way they have never before. This technology guarantees authenticity of products and transforms every product into a compelling storyteller, forging more powerful bonds with customers.



The most important component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution





ZATAP is set to establish the industry standard for phygital, shaping a future where products are not just authentic but also captivate. Geisser says, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP offers consumers an innovative experience. The app allows users to not only authenticate their products but also immerse themselves in the distinct stories and experiences that each product provides.



Features of Owning a ZATAP Product:



Digital meets Physical: ZATAP connects the digital and physical worlds, offering users an immersive experience in which customers can unlock exclusive content, offers and rewards and use their products in a physical dimension (i.e. videos games).




Authentication System: The app boasts a cutting-edge authentication method that utilizes ZATAP's exclusive technology. The system, which is powered by a combination with encrypted NFC tags, and Blockchain ensures the highest security available on the market, allowing users to verify whether they're buying genuine goods with complete confidence.




Tickets: These products can be used to obtain tickets to events and other special events, making use of the power of a ticket to gain access only.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact with their favorite brands. Their aim is to create a positive experience for people by connecting physical products with the digital dimension and delivering a truly immersive physical experience for consumers and fans. ZATAP has headquarters in Switzerland as well as New York City, ZATAP collaborates with companies around the world like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.