CollectID Evolves Into ZATAP

In a bold and transformative move, the leading "phygital" platform collectID officially announces its transition into ZATAP it was first introduced in September as the company's new app and consumer-facing brand. This strategic shift to fully transition into ZATAP for both its business and consumer operations is a sign of the company's dedication to reshaping the consumer-brand interaction environment and providing unparalleled pleasure to its users by enabling seamless integration between the digital and physical realms.




David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's evolution in a statement that reads, "From our inception in the year 2018 to verify physical items on the internet, collectID has grown into something much more substantial. The company's goal is to build a brand which brings joy to customers and is a reflection of our creative approach to developing 'phygital' products. This is achieved thanks to our committed team and partners, and we are looking forward to seeing the positive effects ZATAP will have on both businesses and end-users."



Businesses one tap away from Your Customers



While the business's B2B operations continued to operate under the collectID name, following the announcement of ZATAP on September 1, they are now set to change to operate as part of ZATAP Business. ZATAP Business under the ZATAP Business umbrella. The change demonstrates ZATAP's desire to provide a unique platform for brands to interact with their consumers like never before. The technology ensures product authenticity and transforms every product into an engaging storyteller, creating stronger bonds with consumers.



The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services including Customer Support for End Users, Strategy Consulting, Assistance with Content Production and Marketing Execution





ZATAP is poised to set the standard for phygital products in the market creating a future where products are not just authentic but also captivate. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers Just One Tap Away From the ZATAP Experience


ZATAP gives consumers an innovative experience. The application enables them to not just authenticate their products but also get absorbed in the distinct stories and experiences that each product provides.



Features of Owning a ZATAP Product:



Digital Meets Physical: ZATAP connects the digital and physical worlds, providing customers with an immersive experience where customers are able to access special content, deals, and rewards, and also use their services in the virtual dimension (i.e. gaming on video).




The Authentication System: The application boasts a cutting-edge authentication system, leveraging ZATAP's proprietary technology. The system, which is powered by a combination of secure NFC tags, and Blockchain, guarantees the highest level of security in the marketplace that allows users to check whether they're buying genuine merchandise with complete confidence.




Tickets: These products can be used as tickets to events or special events, using the power of a product for exclusive access.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines how consumers interact to their favourite brands. Their goal is to make people happy by bringing physical products into the digital realm, creating an immersive phygital experience for consumers and fans. ZATAP has offices in Switzerland in Switzerland and New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.