CollectID Evolves Into ZATAP

In a bold and revolutionary move, leading "phygital" platform collectID officially announces its transformation into ZATAP it was first introduced in September as the company's new app and brand for consumers. This shift in strategy to fully transition into ZATAP to support both business and consumer operations is a sign of the company's dedication to reshaping the consumer-brand interaction landscape and bringing unparalleled joy for users with seamless connectivity between the physical and digital realms.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm for the company's evolution in a statement that reads, "From our inception in the year 2018 to verify physical items within the digital world, collectID has grown into something more profound. We are now working to create a brand that brings joy to users and matches our innovative approach to creating 'phygital' products. This is achieved thanks to our committed team and partners, and we are excited to witness the positive effects ZATAP will have on both the business and the end-users."



Businesses Just One Tap Away From Your Customers



The business's B2B operations continued under the collectID name, following the announcement of ZATAP in September, they will transition to operate as part of ZATAP Business. ZATAP Business brand. The change demonstrates ZATAP's desire to offer a distinctive platform for brands to engage with their customers like never before. This technology guarantees authenticity of products and transforms every product into a compelling storyteller, forging stronger bonds with consumers.



The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users and Strategy Consulting, as well as assistance with Content Production and Marketing Execution





ZATAP is set to establish the benchmark for phygital industry creating a future where the products don't just validate but also excite. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP provides consumers with a revolutionary experience. The app allows users to not only authenticate the products they purchase but also to immerse themselves in the distinct stories and experiences each product provides.



Features of Owning a ZATAP Product:



Digital Meets Physical ZATAP bridges the gap between physical and digital worlds, offering users an immersive experience where customers can unlock unique content and offers and rewards, and also use their products in the digital dimension (i.e. videos games).




Authentication System: The app has a state-of-the-art authentication method that utilizes ZATAP's exclusive technology. The system, which is powered by a combination with encrypted NFC tags and blockchain guarantees the highest security level available that is available and allows users to confirm that they are authentic products with confidence.




Ticketing: Products may be used to get tickets to events and special events, leveraging the power of a ticket to gain access only.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines how consumers interact with their favorite brands. Their goal is to delight customers by bringing physical products into the digital realm and delivering a truly immersive physical experience for consumers and fans. With offices in Switzerland in Switzerland and New York City, ZATAP is a partner for global companies like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.