CollectID Evolves Into ZATAP

In a bold and transformative move, leading "phygital" platform collectID officially announces its transition into ZATAP, which was first announced in September as a brand new app and brand for consumers. This shift in strategy to fully move to ZATAP for both its business and consumer operations reflects the company's commitment to reshaping the consumer-brand interaction environment and forexmob.ru providing unparalleled pleasure for users with seamless integration between the digital and physical worlds.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm about the company's development, stating, "From our inception in 2018, to authenticate physical goods on the internet, collectID has grown into something far more significant. We are now working to build a brand which is a source of joy for consumers and resonates with our unique approach to creating physical products. This has been made possible because of our dedicated team and our partners and we're looking forward to seeing the positive impact ZATAP can have on both users and businesses."



Businesses one tap away from Your Customers



While the ZATAP's B2B operations continued to operate under the collectID name after announcing ZATAP in September, they will be operating within ZATAP Business. ZATAP Business brand. This transition reinforces ZATAP's commitment to create a unique platform that allows brands to connect with their consumers like never before. This technology guarantees authenticity of products and transforms every product into an intriguing storyteller, thereby creating stronger bonds with customers.



The main component that makes up ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users and Strategy Consulting, as well as assistance in Content Production and Marketing Execution





ZATAP is set to establish the industry standard for phygital, shaping a future where products are not just authentic but also captivate. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers: One Tap Away from the ZATAP Experience


ZATAP offers consumers a revolutionary experience. The app allows users to not only authenticate their products but also immerse themselves in the distinct stories and experiences that each product offers.



Features of Owning a ZATAP Product:



Digital Meets Physical: ZATAP connects the physical and digital worlds by providing users with an immersive experience, where users have access to unique content and offers and rewards and use their services in the physical dimension (i.e. gaming on video).




Authentication System: The app boasts a cutting-edge authentication system that is based on ZATAP's own proprietary technology. The system, which is made up of secure NFC tags, and Blockchain ensures the highest security level available on the market, allowing users to verify that they are authentic goods with complete confidence.




Tickets: The products can be used as an entry ticket to venues and other special events, making use of the power of a product to gain access only.







About ZATAP



ZATAP is a cutting-edge Product Cloud Platform that redefines the way that consumers interact with their favorite brands. Their mission is to create a positive experience for people by bringing physical products into the digital world and delivering a truly immersive physical experience for both fans and consumers. With headquarters in Switzerland and New York City, ZATAP works with businesses globally such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.