CollectID Evolves Into ZATAP

In a bold and revolutionary move, leading "phygital" platform collectID officially announces its evolution into ZATAP it was first introduced in September as the company's new app and consumer-facing brand. This strategic shift to fully move to ZATAP to support both business and consumer operations is a sign of the company's dedication to revolutionizing the brand-consumer interaction landscape, and bringing a new level of joy to users through seamless connectivity between the digital and physical worlds.




David Geisser, CEO and co-founder of collectID, expresses his enthusiasm about the company's development and says, "From our inception in 2018 to authenticate physical products within the digital world, collectID has grown into something more profound. We are now working to create a brand that delights users and matches our unique approach to creating "phygital" products. This journey has been possible thanks to our dedicated team and partners, and we are looking forward to seeing the positive impact ZATAP can have on the business and the end-users."



Businesses Just One Tap Away From Your Customers



The company's B2B operations continued under the collectID name following the announcement of ZATAP at the end of September, these operations will now change to operate under the ZATAP Business umbrella. This transition reinforces ZATAP's commitment to provide a unique platform for brands to engage with their customers in a way they have never before. The technology ensures product authenticity and makes every product an engaging storyteller, creating stronger bonds with consumers.



The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services Helping Customers for End Users Strategy Consulting, Help with Content Production and Marketing Execution





ZATAP is set to establish the benchmark for phygital industry and is paving the way for a future in which products not only authenticate but also attract. Geisser states, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP provides consumers with an innovative experience. The app allows users to not only authenticate the products they purchase but also immerse themselves in the distinct stories and experiences that each product provides.



Features of Owning a ZATAP Product:



Digital Meets Physical: ZATAP is a bridge between the digital and physical worlds by providing users with an immersive experience in which customers are able to access special content, deals and rewards and use their services in the physical dimension (i.e. gaming on video).




Authentication System: The app offers a revolutionary authentication method that utilizes ZATAP's exclusive technology. This system, powered by a combination with encrypted NFC tags as well as blockchain, guarantees the highest security available on the market and allows users to confirm whether they're buying genuine merchandise with complete confidence.




Tickets: These products can be used to get tickets for entry into venues and special events, leveraging the power of a ticket for access to exclusive events.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines the way that consumers interact to their favourite brands. Their mission is to create a positive experience for people by connecting physical goods with the digital realm, creating an immersive phygital experience for consumers and fans. With headquarters in Switzerland and New York City, ZATAP works with businesses globally including Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.