CollectID Evolves Into ZATAP

In a bold, transformative move, the leading "phygital" platform collectID officially announces its transition into ZATAP, which was first introduced in September as a brand new app and brand for consumers. The strategic decision to completely move to ZATAP to support both business and end-consumer operations is a sign of the company's dedication to reshaping the consumer-brand interaction landscape, and bringing a new level of joy to its users by enabling seamless integration between the physical and digital realms.




David Geisser, CEO and co-founder of collectID is expressing his excitement for the company's growth, stating, "From our inception in 2018 to authenticate physical products on the internet, collectID has grown into something much more substantial. We are now working to build a brand that brings joy to customers and is a reflection of our innovative approach to creating physical products. This journey has been possible because of our dedicated team and partners and we're looking forward to seeing the positive effects ZATAP can have on both the business and the end-users."



Businesses Just One Tap Away From Your Customers



The business's B2B operations continued under the collectID name after announcing ZATAP in September, they will change to operate under ZATAP Business. ZATAP Business umbrella. This transition reinforces ZATAP's commitment to provide a unique platform that allows brands to connect with their customers in a way they have never before. This technology guarantees authenticity of products and turns every product into an intriguing storyteller, thereby creating stronger bonds with customers.



The most important component of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following features:




Content Management System: Dynamically Add Content, Run Campaigns



Data & Insights: CRM to Track Product Interactions and User Engagement




Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API




Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code




Support Services: Customer Support for End Users, Strategy Consulting, Assistance with Content Production & Marketing Execution





ZATAP is set to establish the benchmark for phygital industry, shaping a future where the products don't just validate but also attract. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. We aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."


Consumers are just one tap away from the ZATAP Experience


ZATAP gives consumers a revolutionary experience. The application enables them to not just authenticate their products but also get absorbed in the distinct stories and experiences that each product has to offer.



Features of Owning a ZATAP Product:



Digital Meets Physical: ZATAP bridges the gap between the physical and digital worlds, providing customers with an immersive experience, where users can unlock unique content and offers, and rewards and use their products in a physical dimension (i.e. gaming on video).




Authentication System: The app offers a revolutionary authentication method that utilizes ZATAP's proprietary technology. The system, which is made up of encrypted NFC tags as well as blockchain ensures the highest security level available in the marketplace, allowing users to verify whether they're buying genuine products with complete confidence.




Tickets: These products can be used to obtain tickets for entry into venues or special events, using the power of a ticket for access to exclusive events.







About ZATAP



ZATAP is an innovative Product Cloud Platform that redefines how consumers interact with their favorite brands. Their aim is to create a positive experience for people by connecting physical products with the digital world, creating an immersive phygital experience for both fans and consumers. ZATAP has headquarters in Switzerland and New York City, ZATAP collaborates with companies around the world such as Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.